APPROACH
01
I strive to be well-versed in your most minor business complexities and keep it simple: no unproductive meetings at set milestones.
Driven by insight, I adapt my approach to your vision and resources so that you can minimize costs, increase return on investment, and keep aligned with your users' needs.
I work with your teams by setting goals and driving consensus around a focused set of relevant quantitative and qualitative metrics.
I prototype early, if possible, enabling clients to validate and ensure strategic assumptions are always in sync with business goals.
Testing and validation take place in every phase of my process. I frequently test both in-field and remotely to inform early hypotheses.
UX/User Experience
A SMOOTH EXPERIENCE IS THE HOLY GRAIL
The right experience approach can solve any complex challenge. Planning the flow, outlining core functions, drawing wireframes, creating prototypes, etc. I strive to turn analytical discoveries into seamless, impactful user experiences. The result improves usability, increases conversion rates and customer satisfaction.
Testing & Iterate
COMBINING HUMAN EMPATHY & SMART DATA
Every digital product should be in a constant state of evolution. For checking if the solution developed meets your actual consumer's needs, I put it in their hands to understand how they're using it. Usability testings and data analysis verify design decisions, improve customer satisfaction and ROI expectations.
Prototype & Validate
VALIDATING SOLUTIONS TO LEARN & ADAPT
The only way to ensure that I serve users’ best interests is by developing an interactive prototype to test with end-users. It will allow me to validate user flow hypotheses and visualize user interactions. Then, I gradually improve their efficiency while envisioning future development efforts and constraints.
UI/User Interface
SUPERCHARGING THE DESIRABILITY FACTOR
I am seeking uniqueness which I translate into creative key visuals and comprehensive style guides that help brands stand out from their competitors. I mix elegant aesthetics and timeless simplicity with the latest trends because beauty and consistency matter to trigger the user's expected emotional response.
Discovery & Strategy
STARTING WITH A CLEAR STRATEGY
Before building anything, I work to understand the who, what, and why. Who are we building for? What is the problem we’re solving? And why is this the solution they need? Answering these questions early in the process allows me to build frictionless solutions that enhance capabilities, simplify processes and ensure a higher ROI.
Research & Insights
BECAUSE YOUR USERS COME FIRST
I believe that the best products are built on robust research: understanding your users’ needs and behaviors. Therefore, I deep dive to target your audience: I talk to your customers, surface their stories, and then translate them into actionable insights. It enables me to stimulate an emotional connection with your users.
IF YOU CAN DESIGN ONE THING / YOU CAN DESIGN EVERYTHING ⦾
UX IS 50% OF A PROCESS MADE TO BE 100% EFFECTIVE ⟁
FEW PLANS I HAVE IN 2026
Enjoying Life with family and friends
HAVE FUN
Empowering others is the right way
KEEP GIVING BACK
Some think that design gets better if you write.
WRITE MORE
This is hard work ... Fun, but hard.
KEEP IMPROVING UX SKILLS
Feedback always leads to improvement.
KEEP EMBRACING FEEDBACK
Good design solves real problems
FOCUS ON VALUE & IMPACT
DESIGN BY HEART & SOUL
02
IT'S ALL ABOUT CORE VALUES
01 - I love clarity: I'm a straight talker. And I always try to step outside my comfort zone.
02 - Remember we're in this together and doing our best as partners. Please, be nice & pro.
03 - I don't shy away from tough questions. When push comes to shove, I don't run for the hills.
04 - I want to leave work happy, and that's non-negotiable. We'll all be dead soon, brands also.
05 - I work hard & try to play harder. I stay playful and never take myself too seriously.
06 - I am not a lorem-ipsum designer. Content is significant and must always drive design.
07 - Design is not amaretto sour. It can't make everyone happy. I can't either. but that's fine.
08 - I believe in fair pricing & do my best to send timely invoices that clients have to pay on time.
09 - I shape digital change for companies with a conscience and brands with a heart.
10 - I deliver with integrity, honesty, and vision — in other words, I design with purpose.
[MISSION]
Passionate about digital design and the psychology of human interactions, I work at the intersection of aesthetics and usability for crafting bold, meaningful digital experiences that create impact and better connect brands to their audiences. And as real change begins with thoughtful communication, I also write persuasive words and texts to highlight the stories you want users to remember. In English or French.
[EXPERIENCE]
Former public business lawyer, I have ignited my career switch with the belief that as a self-taught designer, "if [I could] design one thing, [I could] design everything" (Massimo Vignelli). Today, I have 7+ years of experience working in-house and/or as a freelance with brands worldwide – from startups to established companies - and spanning diverse industries. Currently, I shape clarity & meaning at Datadog, a stellar unicorn building the dopest cybersecurity platform ever. I work daily with diverse engineers and product managers, all focused on tackling complex security problems. We help organizations protect their cloud infrastructure in a shared context of observability data and security risks.
[PRACTICE]
User-centric experiences sustainably improve products' desirability and create systemic changes that impact the world. Shaping fluid, beautiful, and frictionless products do solve complex problems. I stay rigorous and flexible in my insightful processes and remain obsessed with user engagement, which I place at the heart of each decision.
[MANIFESTO]
I value relationships built on trust and mutual respect and consistently deliver value. I never stop learning to acquire a diversified skill set and loves to experiment, leverage and master different tech-forward no-code tools. I believe that receiving criticism will always have a more significant impact than receiving praise. Emphatic, receptive, and flexible, I am always open-minded, voicing my thoughts about pros and cons. I am adaptable to in-house teams and open to criticism that enables productive collaboration and collective intelligence.
[COMMUNITY]
For me, Design isn’t a job, it’s a central tenant of who I am and how I naviguess the world. That's why I love connecting with designers around the globe through design communities, such as the MTL Design Club and MTL Interactive (Montreal - Canada), where learning is expected, sharing is recognized, and achievements are celebrated. And as a no-code evangelist, it is in the official Wix Studio Community that, as a community leader, I helped empower a culture of belonging and design emulation for several years.
DO IT RIGHT AND IT WILL LAST FOREVER ✪
I stay relentlessly curious. My stack is evolving to be future-proof by including new no-code technologies. Currently playing with Lovable, Base44, Webflow, FlutterFlow, I like to explore uncharted territories for digital & no-code design.
SKILLS & STACKS
03
USING THE RIGHT TECHNOLOGY FOR THE RIGHT TASK.
Miro, Figjam, Figma, Sketch, UXPin, Protopie, Penpot, Rive, Mural, Optimal workshop, SessionLab, Flowmapp, Whimsical, Excalidraw, Octopus.
01 - RESEARCH & PROTOTYPING
✹ UX Benchmarking ✹ Personas ✹ User Journey ✹ Use Cases ✹ Experience Map ✹ User Story / Jobs-to-be-done ✹ Information Architecture / User Flows ✹ Low & High Fi Wireframes ✹ Style Guide / Design System ✹ Low & High Fi Wireframes ✹
Datadog RUM, Hotjar, UXCam, UserTesting, Maze, Lookback, Lyssna, Ballpark, AT Internet, Google Analytics, Google Optimize & Google Data Studio, Semrush, Jotform, Typeform, Google Forms.
02 - TESTING & DATA-DRIVEN UX
Heat Mapping ✹ Ethnography ✹ Heuristic Analysis ✹ KPI Definition ✹ Tagging Plan ✹ Usability Report ✹ UX Analytics Report ✹ Surveys & Interviews ✹ A/B Testing Report ✹ Accessibility Analysis ✹ Navigation Scheme Testing ✹ SEO Report
WordPress, Craft CMS, Webflow, Wix Studio, Bubble, FlutterFlow, Base 44, Lovable, Framer Sites, Bolt, Shopify, Google Web Designer, Airtable, Zapier, N8n, Slack, Marvel, Zeplin, Asana, Gather Content, Notion, Adobe CC Suite (Adobe XD, Illustrator & Photoshop)
03 - NO-CODE TOOLS & PRODUCTIVITY
✹ No / Low Code ✹ Website & Ecommerce ✹ Web & Mobile Application ✹ Copywriting ✹ Collaboration ✹ MVP ✹ Clickable Prototyping ✹ Workflow Automation
GET IN TOUCH ◈
Web & Product Designer. No-Code Expert. Shaping Clarity, Meaning & Aesthetic.
WHAT I DO - Access Restricted. "SAY HI" to request access to some of my latest work.
"I like Design to be [...] visually powerful, intellectually elegant, and above all, timeless."
— Massimo Vignelli, 1931-2014